In light of the Halloween festivities that are among us, I'm obviously quickly reminded of my favorite candy and the looting that will happen after my daughter goes to sleep; Nerds or Sour Patch Kids will be on the agenda. Fun Dip and Big League Chew were also a favorite of mine, but nobody passes that out anymore. All this sweetness going on but how different are NERDS, Sour Patch Kids, and Fun Dip as far as flavor profiles go? Not much. Which leads me to my question and point - is it the packaging, artwork and marketing that gives me my fix? Big League Chew had the cool packaging (tobacco like) and cool illustrations on them. I always remember brands and their logos but if you asked me now, I wouldn't be able to draw the logos for any of them if my life depended on it... and I'm a logotype of guy.