Title: 平安京
Client: CNCPTS for Birkenstock
Behind The Scenes: For the CNCPTS x Birkenstock Kyoto collaboration, I led the product design by sourcing felts that paid tribute to a previous felt-adorned Birkenstock project by CNCPTS. Shifting focus from the Boston model to the Kyoto, I drew inspiration from the historical connection between Boston and Kyoto—Boston's first sister city since 1959. This relationship was further celebrated with the “Japanese House” exhibit gifted to the Boston Children's Museum twenty years later.
The campaign delved into Japanese aesthetics, with each colorway reflecting distinct details and creating a storytelling experience that could be heard, smelled, and tasted. This project beautifully bridged cultural narratives and innovative design, highlighting the deep bond between the two cities through the lens of footwear.