Title: It's Different Here
Client: Pilot for Boston Properties
Behind The Scenes: I played a key role in developing the visual and verbal identity for View Boston at the Prudential Tower, crafting a strategic approach to guide both visitors and locals to the top of the Hub for an unparalleled view of Boston. This project aimed to offer a fresh and unexpected perspective of the city, and I take great pride in seeing the brand's evolution and success since its inception. Observing the brand's development as I walk through Copley Mall and Prudential, I’m reminded that the guide we created has truly stood the test of time.