Title: Cash Rules
Client: CNCPTS for New Balance
Behind The Scenes: For the 10th anniversary of the CNCPTS x New Balance C-Note sneaker, I had the privilege of collaborating with Deon Point to bring his vision of cash-only businesses to life. I creatively directed an ambitious video that earned a nomination for a 2024 Webby. The shoot spanned two days, capturing the essence of local mom-and-pop stores around Boston, from San Tarpio’s Pizza to a laundromat in East Boston. Director and Producer Ian Mcfarland’s expertise elevated the project, while local celebrities like the Celtics very own Melisa Valdez, Czarface's Esoteric and Slaine, known for his roles in films like Gone Baby Gone, contributed with dynamic performances and voice-over work.
The campaign was a significant career highlight, reflecting both the creativity of the project and my personal commitment, which included getting a tattoo on my head for a scene in the video. This project was a proud moment, showcasing our dedication to celebrating local businesses and the unique spirit of the C-Note sneaker.
Crew:
Production House: Wanderlust Content
Director: Ian McFarland
Co-Produced: Concepts
Executive Producer: Eric D’Amario
Line Producer: Mike Bowes
Copywriter: Rick Frisiello
VO: Slaine
DP: Tom Fitzgerald
AC: Asa Reed
Gaffer: Ruben Alves
Production Designer: Devilfish Productions
Edit: Ian McFarland
Color: Rob Bessette
Sound Design & Mix: Aaron Drake
Music: Krimson Beats
Prod Asst.: Connor Finn, Joanne Elie, Becca Giller
Styling: Madison St. Pierre, Jackie Carbone
SFX Artist: Noah Shulman
Creative Direction: Deon Point, Oz Osborne