Title: Call Me And Tail Me How It Went
Client: CNCPTS for Nike SB
Behind The Scenes: For the Orange Lobster Nike SB x CNCPTS launch, I developed a range of innovative packaging concepts, from a recycled ocean plastic lobster tail to a minimalist white box featuring a Salvador Dalí painting. After presenting these ideas to Deon Point, we chose the Dalí-inspired design, which was further elevated through an Art Basel activation in Miami.
CNCPTS's 'Nike SB Lobster' has always been a highly coveted sneaker, and with each release, we strive to surpass the last. The Orange Lobster edition was no exception; it achieved unprecedented success, breaking Nike's SNKR app records and becoming the second most sought-after sneaker, just behind Travis Scott's Air Jordan 1 Low. This project not only showcased our commitment to pushing creative boundaries but also set a new benchmark for sneaker releases.