Title: It's All In The Name
Client: Pilot for HRP
Behind The Scenes: Collaborating with Pilot on The Bellwether District branding project was a significant milestone in my career. This HRP redevelopment initiative in South Philly was a strategy-led, design communication-intensive effort aimed at transforming formerly dilapidated land into a thriving business hub. Our goal was to attract global entities to establish their corporate HQs in the area, thereby boosting local employment and addressing geographical discrimination.
The project required a nuanced approach to branding, combining strategic insight with persuasive design communications to appeal to locals as well as international businesses. It was one of the most impactful and sizable projects I've undertaken, offering a profound opportunity to shape a redevelopment effort that would benefit Philadelphia's economy and enhance its global standing.