Title: Feathers and Hair
Client: CNCPTS for Birkenstock
Behind The Scenes: For a creative pitch to Birkenstock, we envisioned a bold and innovative concept for their iconic Arizona sandal, set to launch in December during Miami's Art Basel—a key event where CNCPTS has made a significant impact over the years. Given CEO Tarek Hassan’s encouragement to push creative boundaries, we decided to go all out with a never-before-seen design.
Inspired by the vibrant Art Deco style that defines Miami, we proposed a sandal adorned with faux feathers in striking, vivid colors. This modern twist on a historical period aimed to merge extravagance with Birkenstock’s classic silhouette. Although the feather application ultimately proved impractical for Birkenstock’s production processes, we pivoted to using pony hair, which complemented the design beautifully and still delivered an eye-catching result.
The final product successfully captured the essence of Miami's artistic flair and Art Deco influence, blending exuberant materials with a modern take on a beloved classic.