• Curious George
  • CHANNEL No. 5
  • Gift Shop™
Land of OZ™
  • Curious George
  • CHANNEL No. 5
  • Gift Shop™

S15/EP04

Title: Illusions

Client: CNCPTS x New Balance

Behind The Scenes: I was approached by CNCPTS to do packaging for an upcoming New Balance release. After a long, prosperous brainstorm I initiated with the team, we decided to combine all NB collabs (there were 8) together for the remainder of 2017 with an overarching theme. Each sneaker box would have a montage of newspaper clippings that would leave a clue to the next sneaker release. Illusions seemed to be a reoccurring theme that each sneaker story was inspired by. The first box was for a sneaker called the "Des Sable" and told the story of a horrifying experience of cross country runners getting lost in the desert upon a sea of mirages. For this reason, I wanted to use an anamorphic illustration style that seemed to fit in with the mirage theme. The ComplexCon packaging, was intense because we needed to take a glance at how the setup would look and how the packaging could work with the booth design almost 6 months in advance. I wanted to use my packaging moulds I created for the Ugly Sweater Tin Packaging and apply to both the red & blue "Hyannis" packaging as well as, adding a handle, lock and hinges and black crocodile skin reminiscent of JFK’s popular Hermès briefcase. The “esplanade” is another package shown here that told an interesting local story of an iconic appearance Houdini made on the Harvard Bridge.

Concepts_New_Balance_Packaging_Des_Sable_.jpg
concepts_des_sable_new_balance_packaging_sand_dunes.jpg
concepts_new_balance_2017__packaging_liner_newspaper_articles.jpg
concepts_des_sable_new_balance_packaging_liner_teaser.jpg
concepts_des_sable_new_balance_lifestyle.jpg
concepts_new_balance_9975__esplanade_packaging_box_aerial.jpg
concepts_new_balance_9975__esplanade_packaging_box.jpg
concepts_new_balance_9975__esplanade_packaging_flat.jpg
concepts_new_balance_9975__esplanade_packaging_detail.jpg
concepts_new_balance_999__hyannis_packaging_briefase_tin.jpg
concepts_new_balance_999__hyannis_red_packaging_briefcase_complexcon.jpg
concepts_new_balance_999__hyannis_packaging_battleship_tin.jpg
concepts_new_balance_999__hyannis_blue_packaging_lid.jpg
concepts_new_balance_999__hyannis_blue_packaging_base.jpg
concepts_new_balance_999__hyannis_complexcon_packaging_red.jpg
concepts_new_balance_999__hyannis_complexcon_packaging_blue.jpg