Title: A Craftman's Approach
Client: Richie Ross
Behind The Scenes: Richie wanted to show his audience that there is a custom, hand-tailored approach to everything he does. No templates. We had a lot in common. The only difference between Richie and I is that my meetings didn't consist of Fortune 100 companies. Visit richieross.com to view the animations that were integrated into the web experience. For the main animation, I hand drew a couple hundred different spectacles and animated them in a stop-motion style sequence. What's the significance of the glasses? Richie wears a different color of frames based on the phase his current project is in.