Title: Meriel Marina Bay
Client: ©2017 Proverb; for Hines
Behind The Scenes: While leading the creative team at Proverb, the direction established here was to paint a picture of a remote island oasis outside the Boston city limits. The property is on my regular jog trek so I was able to watch the demolition of the previous tenant, The Ocean Club, as well as the erection of the permanent tenant, Meriel. In the end, we were able to keep a traditional New England vibe with an updated, urban twist. A lot of historical events happened in this little corner of Boston city limits such as the first Air & Sea show which hosted the likes of aero juggernauts Emilia Earhart and Wilbur Wright. It was also home to the US Air Force in addition to being one of Whitey Bulger's preferred locations to do his informant thing. A couple scenes from Black Mass were shot here. Strategist Molly O'Brien and I worked closely together while she developed the approach and I the creative direction. One of my favorite details of this project other than working with all the historical photo archives, was to collaborate on the landscape photography with local photographer Greg Dubois. I integrated a horizontal scrolling functionality to the website. Shout out to an amazing design, Ryan Maghalhaes for his graphic contributions and persistence. Check it here.
Cast & Crew:
Greg Dubois - Landscape Photography
Brian Samuels - Lifestyle Photography