Title: Atrius Health Campaign
Client: Atrius Health
Behind The Scenes: While leading the creative team at Proverb, we were tasked by the Atrius team to devise a campaign that presented all of their combined offices and branches under one umbrella company. No more questioning who the bill is coming from or whether the doctor you're about to visit knows your medical history. Their main effort was to build a stronger core network by informing their staff more clearly about their approach to healthcare. All about you. I really wanted to highlight the personal aspect this brings by juxtaposing what other healthcare brands were doing by creating something with a pulse. We sourced several hundred different photos and made them look like photo albums exploded all over the collateral. Faces upon faces... old and new, including every color of the rainbow and walk of life. A full campaign was devised in Boston on all public transportation channels. You can watch the entire movie here.