Title: WorkBar x Staples
Client: ©2016 Proverb; WorkBar
Behind The Scenes: I had the opportunity to work closely with strategist, Molly O'Brien on this project while we devised a plan on how to bring an urban co-op, workspace brand like Workbar, to the suburbs for soccer moms and small business owners that needed a space to meet and conduct business. While creative directing and lead designing for Proverb, an array of visual assets were generated along with talented designer Ryan Magalhaes for the graphic language that would adorn interiors and collateral for wherever the suburban mashup landed. Some of the graphics were a little nuttier than others, but all were geared towards inspiring the workers that landed here to keep the creative juices flowing. At the bottom of the page, you will see some of my earlier exterior renderings of the pop-up as well as a hopeful collaborative effort between local businesses, New Balance, Staples, and Workbar. I had big plans for this. Still do.