Title: WorkBar x Staples
Client: ©2016 Proverb; WorkBar
Behind The Scenes: I had the opportunity to work closely with strategist, Molly O'Brien on this project while we devised a plan on how to bring an urban co-op, workspace brand like Workbar, to the suburbs for soccer moms and small business owners that needed a space to meet and conduct business. While creative directing and leading the design at Proverb, I collaborated with the talented designer Ryan Magalhaes to generate an array of visual assets and create the graphic language for interiors and collateral. Some of the graphics were a little nuttier than others, but all were geared towards inspiring the workers that landed here to keep the creative juices flowing. At the bottom of the page, you will see some of my earlier exterior renderings of the pop-up as well as collaborative pitches with local businesses like New Balance and Staples.