Title: Holy Grail Campaign
Client: CNCPTS x Nike SB
Behind The Scenes: A capsule inspired by the holy grail itself... The SB Dunk High. The original idea was to do one shoe inspired by a vision Deon Point had after watching The Boondock Saints of a stained glass window. After doing a number of designs utilizing a Dunk Low, the CNCPTS team wanted to do three designs across three different shoes. 1 Janoski Max, 1 Dunk High, 1 Dunk Lo, 3 custom paper boxes, 1 custom cement sneaker box, 1 wooden japanese puzzle sneaker box, 1 photoshoot in a historical Brooklyn Cemetery later - the product and packaging line up was launched. I also did custom hand stamped & hot wax sealed dust bags to make them all a bit more unique. I wanted to show some of the original packaging and sneaker designs I submitted in the beginning.
Cast & Crew:
Ryan Vaughn Kibler - Photography