Title: The Viridian / Fenway
Client: ©2015 Proverb; The Abbey Group
Behind the Scenes: Finding the right touch of elegance meets athletics, is what I remember most about this project. The up-and-coming area around Fenway Park will definitely be the home to some after hours cocktails; which is the approach we decided to take once presenting several creative directions to the client while heading up design and leading the rest of the creative group at Proverb. The color palette was inspired by the gamut that the viridian color itself is derived from, in addition to the all inclusive state-of-mind The Viridan property has to offer. The model pictured here was 17 at the time of the shoot. I did some illustration on top of the photo to make her look older, but never-the-less, she was still a baby.