Title: The Viridian / Fenway
Client: ©2015 Proverb; The Abbey Group
Behind the Scenes: Finding the right balance of elegance and athletics is what stands out most about this project. The vibrant area around Fenway Park is set to become a hub of diverse entertainment and lively after-hours cocktails, which guided our creative direction for the Viridian Apartments.
Leading the design team at Proverb, we presented several creative directions to the client, ultimately choosing a concept that captured the dynamic spirit of Fenway. The color palette was inspired by the full spectrum of the viridian hue, reflecting the inclusive and welcoming atmosphere of the Viridian property.