Client: Concepts x Asics
Behind The Scenes: Based on street culture, the cocaine inspired sneaker pushed the limits from all angles. The sneaker insert had blood drops splattered across (the same ink splatter texture I used for an earlier Star Wars project and on the blue lobster t-shirt). Plastic Baggy inspired clear swooshes on the sneaker medial sides, while off-white tones of varying suedes & textures made up the upper. A set of blue and yellow laces were packaged in a crack vial to mimic credit card usage from whatever angle you choose to interpret. The packaging mimicked a kilo brick while the popup shop's facade in NYC was made to look like a makeshift dope house. The product was pushed through a hole in the wall where money was exchanged. Shrinkwrapping each box by hand to carry the theme throughout didn't make for a great shipping experience with the staff. It became very time consuming. Packaging should be a thoughtful experience on both ends.