Title: 8Ball
Client: CNCPTS x Asics
Behind The Scenes: Based on street culture, the cocaine inspired sneaker pushed the limits from all angles. The sneaker insert had blood drops splattered across (the same ink splatter texture I used for an earlier Star Wars project and on the blue lobster t-shirt). Plastic Baggy inspired stripes on the sneaker's medial sides, while off-white tones of varying suedes & textures made the upper. A set of blue and yellow additional laces were packaged in a a tube inspired by a crack vial. The packaging mimicked a kilo brick while the popup shop's facade in NYC was made to look like a bando. The product was pushed through a hole in the wall where money was exchanged. Shrink-wrapping each box by hand to carry the theme throughout didn't make for a great shipping experience with the staff but it did feel very much like New Jack City, which this project was heavily inspired by.