Title: The UNReligion
Client: ©2014 Proverb; UUA (Unitarian Universalist Association)
Behind The Scenes: The UUA's felt their look needed an update to grab the attention of a younger audience. Growing up in Indiana I was harshly judged about anything outside of redneck and white trash color range. Being different was a religion I could get down with. Leading the design initiative while leading the design team for Proverb... in a city like Boston, is something I never imagined doing. On a similar note, I learned how a rebrand for a global company, in this case UUA having locations all over the world, is difficult to deploy among all branches as budgets vary from one place to the next. This should all be taken into consideration when thinking about changing your look. Another thing to consider when rebranding, is to surround yourself with an amazing team such as, amazing graphic designers like Tamika Reid; who was a major assist on this one.