Title: The Batch Yard
Client: Post Road Residential
Behind The Scenes: Once the home of The Charleston Chew candy factory, the property posed problems as well as opportunities from all aspects of the project. Post Road Residential believes in a thoughtful product and the experience that comes with it so the story telling aspect was definitely an underlying theme when it came to helping name the building. Though naming, came artwork and custom prints and other assets that were used throughout the interior spaces. This project taught me to think about the brand way beyond the logo. I also learned not to pick hand drawn styles for doing all the floorpans in. This became very time consuming.