Title: The Batch Yard
Client: Post Road Residential
Behind The Scenes: Once the home of The Charleston Chew candy factory, the property posed problems as well as opportunities from all aspects of the project. Post Road Residential believes in a thoughtful product and the experience that comes with it so the story telling aspect was definitely an underlying theme when it came to helping name the building. Inspired by candy-making and baking terminology, the naming and visual language infiltrated interior and exterior spaces throughout the property. This project taught me to think about the brand way beyond the logo.