Title: When Pigs Fly
Client: Concepts x Nike SB
Behind the Scenes: I tried something different with the packaging on this project based on timing and ways to cut costs in shipping. Typically custom shoe boxes of quality are shipped already constructed opposed to collapsing and saving space. The client ends up paying for a bunch of air to be shipped because of the container sizes required to hold the empty boxes. I wanted a custom box that could completely fold down the way the corrugated Nike boxes did. I experimented with a special printing technique on the lid to try and mimic a steamed up shower window. The Nike swoosh doesn't get altered too much but in this case it was approved by Nike and we was green lighted to proceed with the custom swoosh baring pig feathers (a collaboration by my brother Flea and I). I lost the original art so I all I have to show for it is this lousy shirt.